Bokbunja is one of the most interesting items I have encountered since my arrival in Korea. I first encountered it when a guy from work used a big jug of it to mix with soju this last weekend. From the picture, I had just assumed it was raspberry juice (something I had never tried), but it turns out it is much, much more. This magical juice is made from a species of rubus berries. As stated by Wikipedia, “Rubus is a large genus of flowering plants in the rose family.” Raspberries and blackberries both belong to this genus, but bokbunja is made from rubus coreanus, also known as the “Korean black raspberry”. This berry is native to Japan, China, and Korea, and is believed to have the ability to increase a man’s virility on a number of levels, most of them sexual. It’s not an uncommon drink, by any means, but it’s common to draw lots of giggles from any girls who happen to see you slugging a bottle of it. All I can say is, regardless of its effects on my man parts, it is super delicious and I plan to drink a few bottles a week.